29A Venture Concept No. 2
Coffee ATMs Opportunity: Our main market focus are college students and university faculty and staff. Consumer needs did play a big part in constructing this market; however, we also focused on demand levels, age, lifestyle, and social status. Consumers are satisfying their needs by either accepting their tardiness to work/class and waiting in long coffee lines OR by bypassing their daily coffee routine and not purchasing their favorite coffee. As long as coffee demands stay high, the “window of opportunity” will stay open. Innovation: These machines were created to bring consumers a new and quicker way to receive coffee. Not only this, but to bring consumers their own customizable coffee at the touch of a button. Each machine gives customers the ability to customize their own coffee off of their cell phone, computer/tablet, or even at the ATM itself. Each beverage is can be customized with different creamers, syrups, whipped cream, and other add-ons. There are multiple “...