Posts

Showing posts from 2017

29A Venture Concept No. 2

Image
Coffee ATMs Opportunity: Our main market focus are college students and university faculty and staff. Consumer needs did play a big part in constructing this market; however, we also focused on demand levels, age, lifestyle, and social status. Consumers are satisfying their needs by either accepting their tardiness to work/class and waiting in long coffee lines OR by bypassing their daily coffee routine and not purchasing their favorite coffee. As long as coffee demands stay high, the “window of opportunity” will stay open. Innovation: These machines were created to bring consumers a new and quicker way to receive coffee. Not only this, but to bring consumers their own customizable coffee at the touch of a button. Each machine gives customers the ability to customize their own coffee off of their cell phone, computer/tablet, or even at the ATM itself. Each beverage is can be customized with different creamers, syrups, whipped cream, and other add-ons. There are multiple “...

30A Final Reflection

Image
I really loved this course! I had tons of highs and very little lows. I loved how this course made us create a business concept. This really made me think about if I would do well in the business world and I think this I belong! My entrepreneur mind set is as strong as ever. This course really made me think that I was creating a theoretical concept that I can turn into reality. I was pushed to go out of my comfort zone and contact suppliers, contact business owners, and contact others in my market. I’m super proud that I can now consider myself someone that can conceptualize ideas easily. Before this class, I was all about formulas, facts, and fixed instructions. I had a very hard time trying to conceptualize different theories and ideas. It was something that I was not required to do in my past courses. If I had to recommend one thing to future students, I would say, keep up with these assignments. They will creep up on you if you procrastinate to the last minute. Also, make sure t...

27A Reading Reflection No.3

How to Fail at Almost Everything and Still Win Big , By Scott Adams 1) What was the general theme or argument of the book? The major themes I gathered from this book are self-motivation and determination and ‘deciding vs wanting.’ 2) How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003? This book was all about self-pursuing and self-determination. I learned that failure is normal and was created to shape developing minds and paths. 3) If you had to design an exercise for this class, based on the book you read, what would that exercise involve? If I were to create an activity based off this book, I would make students create post about what makes a person successful in their opinion and why are these characteristics important. I would also ask students to describe their path during this semester and how it has shaped them in their path to success. 4) What was your biggest surprise or ‘aha’ moment when reading the book? In other wo...

28A Your Exit Strategy

I plan to stay with the business and develop partnerships with competitors, such as Starbucks or Dunkin Donuts, until I either retire or want to sell the company. I selected this particular exit strategy because I have always wanted to develop my own concept and turn it into a reality. Building this coffee ATM empire seems to have the potential to be very successful. This exit strategy relates to my other decisions because I see myself as a very independent entrepreneur and have very high hopes for my concept. Staying with my original concept and business gives me self confidence that I can be a leader of a major business or corporation. This concept has identified many future opportunities for itself, such as future partnerships and concept location expansion.

26A Celebrating Failure

During this past semester, I have been trying to stand up for myself more. I have failed numerous amounts of times at work try to make people take me seriously. Here is some background information about myself: - I am easy going - I have a hard time saying no - I let people make fun of me and pick on me - I am often told that I let people push me around - I am a people-pleaser A good example of this is when coworkers think it is okay to jokingly blame me for someone else’s incident or situation and my bosses take them seriously and I have to try to clear my name because I am easy to target. I tend to get nervous and nervously laugh when I am being picked on. Its hard when people don’t take you seriously. It makes me think that people don’t respect me. What I have learned is that people take you more seriously when nipping situations in the butt from the start. Being a “closer” at a restaurant, other servers will take advantage if you a lackadaisical p...

25A What's Next?

Existing Market From what I gathered from my own expectations and from my gathered feedback, my venture shows great promises. My existing market agrees that my Coffee ATMs are the future of coffee distribution. The current market that I am targeting include college students and faculty. There has been very little thought about expanding into different markets like metropolitan areas or big cities. In the future, I plan to pique the interest of consumers in the business world, instead of focusing on Millennial college students. Consumers in in the business world have little time to relax and take a coffee break, let alone wait in line for one. Marketing a quick and painless coffee concept to business workers is the future of Coffee ATMs. A business man that is running late to work and had little to no sleep the night before will be in search for a quick and easy coffee that fits his coffee preferences. My Coffee ATMs will be there to help out busy business...

24A Venture Concept No. 1

Coffee ATMs Opportunity:                The market I am trying to reach are college students and university faculty and staff. This market was constructed by the consumer need, where this product is demanded most (geographically), age, gender, lifestyle, and social status. Currently, customers are satisfying their needs by either not purchasing their favorite coffee due to long lines OR sacrificing their tardiness and waiting in the long coffee lines. I will say that I am a loyal Starbucks customer, but I kept thinking “there has to be a quicker way.” Coffee demands are at an all-time high for college universities. The “window for opportunity” is wide open and I plan on taking advantage. Innovation:                Our business has created the best new way to obtain your favorite flavor of caffeine. We have created the Coffee ATM. These ...

22A Elevator Pitch No. 3

Image
From last time, I stood up in this video compared to my others. From my feedback from last time, I focused more on the coffee ATM itself than the time it takes to get to and from classes while trying to get a decent coffee. What stood out to me as important was the machine itself. Going into what you can order and how you can customize your beverages is a must.

21A Reading Reflection No.2

The Art of Social Media: Power Tips for Power Users, Guy Kawasaki The general theme of this book is tips and tricks to generate a positive and professional social media presence in the business world. I believe that this book did connect and enhance with the information learned in ENT 3003. Networking through social media and developing your image is a massive factor in creating a successful business concept, product, service, or image. This book explains the ways businesses manipulate their audiences by only showing them what the business wants their audience to see. Most companies look at potential applicants’ social media to see how serious or professional they come off to be. From personal experience, my dad would tell me about the crazy Facebook profiles some of his applicants would have and that it played a big part in being hired. If I were to create an exercise for this book, it would be “what social media sites are best used for business connections? Do you think your so...

20A Growing Your Social Capital

1) Domain Expert: Joe Diroma Background: · Proprietor · Business Man · Carrollwood Chairman Joe was my previous boss at Bonefish Grill. He works with the corporate offices of Bloomin Brands. Providing great service and fantastic food is what Joe lives for. He loves to provide his guests with the utmost dining experiences. In exchange for giving me a wonderful job and helpful life skills, I returned the expectation of continuing my relationship with Bloomin Brands. I have been looking in to the restaurant industry as I move deeper into my major. Joe has provided me with event experience that has helped me gain a ton of relationships with potential businesses. 2) Market Expert: Chuck Johnson Background: · Franchiser · Entrepreneur · Restaurateur This person is my Uncle. He has owned and currently owns various restaurants and food and beverage concepts, including Papa John’s, Burger King, Smoothie King, Bonefish Grill, Old School Bar and Grill...

19A Idea Napkin No. 2

I am a female entrepreneur that is seeking new ideas in the coffee industry. I hold skills in networking, engineering, and technology. I’m looking for innovative ways to get people their caffeine at a quicker pace. Starbucks limes are always so slow on campus. My idea is to create a Coffee ATM that will cut that time by more than half. This machine will be targeted towards college students and university faculty. These ATMs will be able to customize various coffee combinations. It will have a multitude of coffees, creamers, sugars, mills, syrups, and much much more. This machine is a coffee lovers dream. You can order your beverages through the machine’s app. This app will let customers customize their coffees with in a matter of seconds and have their coffee made within minutes. No need to wait in extremely long lines, because there will be a multitude of ATMs all over campus. These ATMs will also have multiple pickup portals in each machine to maximize productivity and minimize wait ...

18A Create a Customer Avatar

Image
My prototypical customer is your basic college student. This customer loves their venti white chocolate mocha, non-fat, no whip, double shot, and two pumps raspberry coffee. This customer is in their early 20s and has an act for karaoke and hanging out with friends. They have a tight schedule that is focused on classes, studying, sorority life, and sleeping when ever there is time. Their favorite place to study is at a little coffee shop located downtown. They cannot go a day without their coffee. When not having their face shoved in a textbook, they are often found relaxing in their hammock outside of the library, watching the sun set for the day. If they are not on campus, they are either attending a sorority event or on their way to work. This customer always has a packed schedule with very little wiggle room. When they have a chance to breath and decompress, they often take sometime to escape from the hectic world around them and enjoy a nice book. Final Set of Questions: I defi...

17A Elevator Pitch No.2

Image
From the feedback I received from my last pitch, I saw that there were questions about how to customize your drinks. I clarified on what you can do when ordering through the cell phone app and online in this pitch. Other than that little tweak, all the comments I had received from my last pitch were all so very nice and positive! Everyone seemed very excited about my idea and could relate quite easily.

16A What's Your Secret Sauce?

Self-Description: - I am an outgoing and talkative human being - Respectively brutally honest - Self-motivated/determined - Optimistic/Positive outlook and attitude on life - Friendly to all types of people, regardless to their attitude/judgment of myself (if someone has a reason to dislike me or has a bad attitude) (I just want to be your friend) Interviews from people that know me the best: Interview #1: outgoing, super kind, extremely positive, motivated and a goal getter, hardworking, really good memory. Can always have a good time. Is never rude to people. Not judgmental. Interview #2: Remi is a very up-beat person, but does try very hard for people to like her. She’s a people pleaser and will go the extra mile to make sure that you’re okay. She’s a hard worker and highly motivated. She is always moving and has her plate very fully it seems like. Interview #3: You are one of the nicest people I know. You are extremely loyal and kind. I can alway...

15A Figuring Out Buyer Behavior

To summarize my findings from the interviews I conducted, I found that coffee/caffeine is a must for busy-bodies, especially college students. I interviewed three college students randomly picked from three Starbucks stores located on campus. My set of alternatives included: (1) Coffee delivery on campus (the catch is that there is a delivery fee) (2) Preordering coffee apps (3) More coffee options in vending machines around campus The winner of the three was the coffee delivery. It was said that the delivery fee would be worth it if it means that waiting in line would be avoided. Quickness and mobility were the top two topics of the interviews. Students prefer to not waste their time waiting for their coffee in line while also trying to get to class. Most students don’t carry cash on their bodies, so instead they use credit cards. Coffee is a must for these students. There is no going wrong with purchasing coffee. The flavors, creaminess, boldness, just any way you like your cof...

14A Halfway Reflection

Image
I am a horrible procrastinator; however, I will always finish my required assignments on time, every time. Time management is a must for this course. I tend to look over the weekly blog posts to pick out the interview posts from the opinion based posts. This helps me plan out where I need to be in order to interview the necessary people for each assignment. Sometimes I feel like giving up or not doing a post because I have enough “Cupcake” points to skip one or two assignments. I won’t say that I have developed a negative attitude about the assignments because it is only based off of my laziness. However, again, I do always end up finishing all assigned blog posts for each week. What I would offer to students in the upcoming semester is to (1) don’t procrastinate, just get the posts done ASAP, (2) explore the course’s canvas page thoroughly because there are links/pages that I didn’t even see until brought about in an assignment, and (3) WATCH THE LECTURES… they will help tremendous...

13A Reading Reflection

Grinding It Out: The Making of McDonald's, Ray Kroc McDonalds is one of the most known brand globally. The most surprising thing was that the founder was so determined and positive even though he faced many personal issues throughout his life time. He suffered from diabetes and arthritis. I admired the entrepreneurs attitude and strategic style! He also lied about his age. Ray was the top salesman of his industry. He worked all day and had a very fixed routine. One of my favorite quotes in this piece is “my best years were still ahead.” Two questions I would ask would be: (1) Why did you lie so long about your age and how did you think that affected your business career? (2) If you could, would you have wanted to start a new concept, similar to McDonalds, or are you content with where you stand? I think that the entrepreneur had a great opinion on hard work. He worked day and night with little to no days off. It changed when his wife became upset with him about it because he ...

12A Figuring Out Buyer Behavior

The segment I choose to pursue were caffeine loving college students. After interviewing these types of students, I learned that there needs to be a quicker way to reduce coffee shop wait lines. Most of these students found this unmet need of quick coffee when rushing to order and pick up their coffee while racing to class before their 15-minute grace period is over. I introduced my idea of the Coffee ATM, which is a machine that lets customers customize their own coffee beverages on their cell phone, the ATM itself, and online. Each person agreed that this machine would be very beneficial to the university’s campus and to all coffee loving students that occupy it. Most students said that when they become aware of their need, they rely on pre-ordering apps that only reduce their wait time by a small amount. Some examples of these apps include the Starbuck’s app and Tapingo. Students also relied on the internet to find coupons and other apps that could help them skip the long lines they...

11A Idea Napkin

My name is Remi Brantley. My talents are that I can basically talk to anyone at any time anywhere. I’ve been told that I could make friends with a brick wall if it were possible. I aspire to be an event manager for sport teams, specifically football. Another aspiration of mine is to manage sport facilities. I love networking and making new connections/relationships and I feel that this gives me an advantage in the sports industry. Although my product does not relate to my aspirations, I feel as though a coffee ATM would be a great addition to universities around the country. These ATMs will be ran from cell phone apps and from online ordering. Each ATM will provide customers with a vast amount of customizable coffees. College students would be the targeted audience because of the amount of revenues that are gained from on-campus coffee shops, including Starbucks and Dunkin Donuts. These ATMs will provide students with quick and delicious coffee. These machines are designed to minimize ...

10A Elevator Pitch

Image

9A - Testing the Hypothesis Part 2

Do you like standing in long coffee lines? Do you use coffee Apps? Why or why not? What would you recommend to reduce long coffee lines? Would you use Coffee ATM machines? Interview #1 Absolutely not. I have the Starbuck app, but the shops on campus don’t let us (students) preorder from their app. There should be more locations, like pop-up coffee spots around campus that offer coffee at a discounted price compared to Starbucks located on campus. If it saves me time by not standing in line, then absolutely. Interview #2 It’s not my favorite thing to do but it is something that everyone has to deal with. I have the Starbucks app and Tapingo. I like to use them when I’m in a hurry and don’t have time to wait. I would say using the coffee apps reduces customers wait times. I know it reduces mine. I would totally use it! Interview #3 ...

8A - Solving the Problem

When thinking of ways to reduce long coffee lines, coffee ATMs come to mind. Students could preorder their coffee via App and have their coffee waiting for them at the nearest coffee ATM. There is a similar concept that produces cupcakes (Sprinkles). There could be coffee ATMs scattered around campus to reduce lines and conflict for students. These ATMs would have multiple pickup boxes/cubbies in each machine to maximize pickup rates and reduce wait times. Customers would have a time limit to pick up their order. If not picked up within that set time, then the order would be disposed of by the machine and the customer would be refunded their money. These ATMs would provide customers with customized beverages meant to suit most coffee lovers needs.

7A - Testing the Hypothesis

Hypothesis: College students are arriving late to classes due to waiting in long coffee lines caused by the lack of staff and space coffee shops have. Who: College students & coffee shops on campus What: Students are arriving late to class because of long coffee lines Why: Lack of staff and work space provided to execute orders at a rapid pace Do you often find yourself arriving late to class because of long coffee lines? Are you willing to sacrifice your attendance for waiting in a coffee line? Do you use any Apps to help reduce your wait time? (Tapingo, Starbucks, etc.) What would you recommend to these coffee shops to reduce their wait times? Do you think that the lack staff and/or work space factors into the wait times? Interview #1 Yes No, because my classes only have a 10-minute grace period in between classes and I get points deducted from being late. Yes, I use...

6A - Identifying Opportunities in Economic & Regulatory Trends

2-in-1 Washer Dryer (Economic) Before I left for class this morning, I put a load of laundry in the washer. I asked if my roommate would move over my laundry for me but we both failed to remind each other. When I got home my clothes smelt like mildew and I had to wash them all over again. In this every progressive era, I thought of the opportunity to have a washer that also dried your clothes right after washing them automatically. This eliminates the stress of realizing that you may have forgotten your wet clothes in the washer for too long and now they smell a little funky. A great customer for this idea would be the ever-so-busy mom that is always moving trying to make the kids lunches, clean the house, and go to soccer practice. We all have forgotten are clothes before and this 2-in-1 product would be great! I saw this opportunity because I am one of those people that always forgets about their clothes in the washer. This opportunity eliminates timely steps in the washing/dry...

5A - Identifying Local Opportunities

.DAY OFF? BUCS, YOU HAVE A LOT TO LEARN http://go.galegroup.com.lp.hscl.ufl.edu/ps/retrieve.do?tabID=T004&resultListType=RESULT_LIST&searchResultsType=SingleTab&searchType=AdvancedSearchForm&currentPosition=7&docId=GALE%7CA505328358&docType=Article&sort=Relevance&contentSegment=&prodId=GPS&contentSet=GALE%7CA505328358&searchId=R1&userGroupName=gain40375&inPS=true The Tampa Bay Bucs started their season off right with an unpredictable win against the Bears. With a crazy win, one would expect the Bucs to have the next day (Monday) off and resume practice on Wednesday. WRONG. The problem here is that teams, like the Bucs, that are known to be weaker tend to think they are invincible when they start out their season with a shocking win, and end up throwing in their season due to cockiness. Despite the impressive win, the head coach, Dirk Koetter, made the decision to continue with practice on Monday and go over all the things that the t...

4A - Forming An Opportunity Belief

Belief/Opportunity During hurricane season, the state of Florida has the potential of being devastated by a multitude of storms between June and November. With hurricane Irma hurling her way toward us, I quickly got into my car and went to Publix to buy a couple of cases of water, a flashlight, non-perishables, and batteries. Unfortunately, almost all the stores were out of all items I needed because of the high demand from the surrounding population. This got me thinking about why Florida does not have hurricane packages, that contain all the necessary items for a potential hurricane based on household size, that are automatically shipped to residents that plan to stay in the state or have not been evacuated. This could potentially prevent the risk of extinguished supplies at local stores around Florida. Many Floridians don’t receive or obtain all the necessary supplies needed to get through a potential devastation. Interview #1 I need water for this hurricane incase the po...

My Entrepreneurship Story

Image
Growing up, my family was very involved in the business world. My Uncle is a very successful business man that owns over 10 restaurants. I was very exposed to the wide world of Burger King, Smoothie King, Papa Johns, Bonefish Grill, and many bar & grills. When I was younger, my mom would take me to work and show me all the things she had to do to make my uncle the successful man he is today. She was in charge of all the financial books. Through the years I was able to see my Uncle develop different concepts and turn them into reality. One of my favorite establishments that he owns is call Losers. Losers is a bar and grill that is located in Nashville, TN. Many country music star, including Zac Brown, Miranda Lambert, and Sam Hunt, have made this bar their place to grab a beer and relax. My Uncle was also a board member of the Outback Bowl. I was blessed to be apart of all the amazing fundraisers, have all access passes during the bowl games, and all the before and after events. My ...