15A Figuring Out Buyer Behavior
To summarize my findings from the interviews I conducted, I found that coffee/caffeine is a must for busy-bodies, especially college students. I interviewed three college students randomly picked from three Starbucks stores located on campus. My set of alternatives included:
(1) Coffee delivery on campus (the catch is that there is a delivery fee)
(2) Preordering coffee apps
(3) More coffee options in vending machines around campus
The winner of the three was the coffee delivery. It was said that the delivery fee would be worth it if it means that waiting in line would be avoided. Quickness and mobility were the top two topics of the interviews. Students prefer to not waste their time waiting for their coffee in line while also trying to get to class. Most students don’t carry cash on their bodies, so instead they use credit cards. Coffee is a must for these students. There is no going wrong with purchasing coffee. The flavors, creaminess, boldness, just any way you like your coffee, you know it is great. I would describe this segment as a people trying to find a way to obtain coffee without walking too far or waiting in any lines.
Another reason why a Coffee ATM is a great idea!
Hey,
ReplyDeleteI really love the idea of your coffee delivery service. I personally don't like to wait in a line either. Especially when I am in hurry or I have to study during the exam period I always think it is a waste of time to wait there. That is also why I think that most students will use this service especially during the exam periods because it is a very comfortable way to save time.
Hey, this was very insightful research. By choosing coffee delivery and agreeing to pay the fee, your interviewees reinforced the fact that speed is one of the most important components to them. Ultimately, this validates your premise that the main issue to be solved is the line and waiting to receive the coffee.
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